One of the most influential voices in the world today, as well as one of the most fascinating, eccentric and witty people in the business, Rory Sutherland will be joining us to talk on his musings on the current state of the world…and perhaps a little bit on our industry.
Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractive vague job title has allowed him to form a behavioural science practice within the agency, whose job is to uncover the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science.
Rory joined Ogilvy as a graduate trainee in the Summer of 1988, and is still with them 30 years on. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and his talk at TED Global has amassed over 3 million views.