The Future Factory is a leading business development consultancy that helps creative businesses win new clients. They’ve worked with many of London’s top production companies and several APA members, helping them form direct relationships with top-tier brands. This online workshop will give you the confidence and techniques to make fresh new business approaches to brands in a nuanced way, build a pipeline of opportunities, and arrange virtual new business meetings that contribute to the growth of your company. 

This 1-hour session will cover:

• The thought process you should go through when selecting brands to target
• The different decision-makers you can be speaking to at brands
• How to find decision maker contact details
• Research to conduct ahead of making an approach 
• The elements a successful new business email should contain
• General tips to increase cut-through (subject lines, best times to send)