Date: 30th January 2025, 10am – 3pm

Location TBC – will be in Central London. 

If you are working directly with brands or even considering working directly with brands, then this course is a must.

Timelines are shortening, budgets are tightening, supplier dynamics are shifting.

Nearly 40% of brands don’t use the triple bid any more*

In this ultra-competitive environment, good negotiation skills are a must.

This live, interactive workshop used videos and case studies to move beyond the basics of negotiation (delivered in the “Introduction to Pricing and Negotiation webinar) and help you plan a negotiation from start to finish.

The content includes assigning roles, what tactics you might keep up your sleeves, how to identify ‘walk away’ points and reach a successful outcome.

You will explore real-life negotiation scenarios faced by production companies today, learn more about the role of procurement and pick up tips and tricks for successfully negotiating with them.

During the workshop you’ll complete your own Negotiation Planner, which will also serve as a handy tool for sharing your learnings with your wider team.

By the end of the workshop you will be able to;

• Create a negotiation game plan

• Understand the role of procurement

• Protect your value in a negotiation

• Use key negotiation tactics

This workshop is run by trainers with experience in negotiation a C-suite level in both production, client and agency organisations. There will be an opportunity to submit questions throughout the session and key documents will be available afterwards.

Workshop places are £375+ VAT pp. Register your place HERE

Catering will be supplied

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This workshop previously scored 9/10.

“Engaging and well explained with good examples.”

“Relevant and helpful, the facilitators were great and very knowledgeable.”

“Good overview of working environment, language, techniques and insight into procurement.”

“If you’ve ever wondered how to get into the mind of a brand and their procurement team, Janet Markwick is your secret resource! Her support with rate negotiation enabled us to price against the true value we deliver to our clients, which resulted in a great commercial outcome.”

“Having the session with you helped us get our offering across in a way that is more digestible to a business owner. It also gave me clarity over what each party’s interests were, so I felt prepared to navigate the negotiation with empathy and understanding.”

 *Statistic from our recent report on what Clients want from advertising production today