The APA Learning Platform

Lead Generation Essentials

0 student

This 90-minute online course is delivered live with an interactive presentation and discussion.

Session Date: February 29th 2024 | 10 AM – 11.30 AM

So you are in the new business hot seat, but where do you start? Where do you look for leads and how do you approach them? This course introduces you to the basics of lead generation including how to approach clients for the first time.

By the end of the online course, you will learn:

  • What is a lead?

  • Key lead generation channels

  • How to approach new leads (content, language, strategies)

  • Lead generation qualification

  • An introduction to the Agency Source contact database

Price: £200 + VAT

Instructor

Works at APA

£200.00 + VAT