Introduction Into Pricing and Negotiation – 23rd July
This 90-minute online course is delivered live with an interactive presentation and discussion.
Session Date: 23rd July 2024 | 10 am – 11:30am
“Our C –Suite needs to know that their getting value for money … they see buying production in the same way as they buy software. The old, fixed price with big discounts model doesn’t cut it anymore. Our production partners must be able to negotiate based on the value they can deliver to our business. (Ivan Pols, Chief Creative Officer, what3words, The Future Of Advertising 2024)
As Ivan points out, advertising is evolving, content is not being bought in the same way as it was, so our pricing strategies must reflect these changes.
Are your pricing strategies evolving in line with your business? Do you still mark up your total production cost and then give a lot of it away in a one line discount?
Do you now offer new services – such as creative development – if so, do you know how to get paid for these?
This webinar will equip you with ways to charge for the high value services you now provide and help you to move away from one line discounts. It covers a variety of pricing models in use in advertising & production today and provides some examples of how they are being applied.
It also covers the key principles and stages of a negotiation as well as providing some tips to boost your confidence in a negotiation scenario.
There will be an opportunity to submit questions during the session and some presentation materials will be available afterwards.