The APA Learning Platform

Planning to Grow Your Business

0 student

This two-hour online course is delivered live with an interactive presentation and discussion.

Next Session: May 26, 2022 | 10:00 AM

Think about how you got your last piece of direct to brand business. Was it word of mouth? An introduction from a supplier? Via your website? Maybe you don’t know where it came from? Do you have a fix on how important DTB business will be to your future growth or are you just winging it?

Growth is top of mind for most of us but how much time do we spend properly planning for growth? This advanced course looks at how to create a growth strategy, the factors affecting growth and how to position / productise to deliver that growth.

The course also covers; how to set growth targets, how to prioritise those targets for maximum return, how to generate leads (including best practice creds and case studies) and how to optimise your efforts to get the best lead conversion.

By the end of this course you will be able to:

  • Create a growth strategy for your business

  • Identify factors affecting growth

  • Position yourself in the market

  • Increase the appeal of your services through productisation

  • Set growth targets and prioritise them

  • Identify the right leads for your growth pipeline

  • Understand how to structure DTB creds and cases

This course is best suited to manager / leadership level roles who already have experience and current working relationships within the DTB marketplace:

  • Senior producers

  • Executive Producers

  • Head of Sales / New Business

  • Head of Partnerships

  • Managing Directors

This two hour online course has been created by trainers with years of experience in business development in the marketing industry. There will be an opportunity to submit questions either during or after the session and any relevant tools will be made available afterwards.

This course comes highly recommended by previous delegates and has scored an average of 8.7/10 for course content and delivery.

Price: £199 + VAT


 

Testimonials:

“Back to back useful throughout”

“Most valued content was value proposition”

“Great ideas and useful to know about the market”

“Detailed, insightful and strategic”

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£199.00 + VAT