Ready to elevate your direct-to-brand collaborations?

Struggling with pitching your rate cards?

Feeling the pressure to discount just to get in the door?

Navigating procurement-driven negotiations can be daunting, but J&R Collective is here to help.

Join us for an exclusive workshop tailored for APA members, where you’ll gain invaluable insights into pricing and negotiating with brands. This workshop is designed to help production companies forge profitable and lasting relationships in today’s dynamic market.

Why You Can’t Miss This Workshop:

• The Market is Evolving:With 53% of content now being created in-house and nearly 40% of brands moving away from the triple bid system, it’s crucial to adapt your pricing strategies to stay competitive.
• Stay Ahead with Innovation:Brands are experimenting with new marketing models, technologies, and AI. Learn how to price your services to meet these evolving needs and outshine the competition.
• Enhance Your Commercial Skills:Discover diverse pricing models and real-life case studies that will empower you to meet your clients’ needs effectively. Gain the business insights necessary to shape your proposals and identify the best pricing strategies.
• Assess Your Readiness: Explore the commercial skills needed to deploy each pricing model. Work out if you are match fit to deliver them or whether you need help.
• Master Negotiation Tactics:Equip yourself with the skills to plan and manage successful negotiations from start to finish. Learn how to handle different stakeholders, assign roles, and use key tactics to achieve win-win outcomes.
• Get Paid for Your Value:Understand how to price against your value and protect it during negotiations. Learn how to get compensated for additional roles you perform, such as creative development, strategy, and planning.

Workshop Highlights:

• Real-Life Scenarios:Explore negotiation scenarios and pick up tips and tricks for dealing with brand teams and procurement.
• Interactive Learning:Engage with videos and case studies to strengthen your negotiation strategies.
• Hands-On Tools:Complete your own Negotiation Planner to share learnings with your team.

Event Details:

• Date:5th November, London
• Time: 9.30am to 4pm
• Fee:£360 per person (special APA member rate)
• Refreshments and lunch will be provided.

This workshop is run by J&R Collective who have experience in negotiation at C-suite level in both production, client and agency organisations. There will be an opportunity to submit questions before and throughout the session, key documents will be available afterwards.