The landscape has shifted. With 82% of brands now operating in-house, your primary client is no longer just the agency – it’s the brand’s own creative team.

To win in 2026, independent production companies must master how to collaborate with in-house leads who now handle over 60% of their own output. J&R Collevtive are hosting a 90-minute masterclass to show you exactly how to fill their gaps and execute their vision at scale.

Date: Wednesday, 11th March | 10:00 – 11:30 AM Investment: £200 pp

What we’ll cover:

• The “Gap” Strategy: Identifying how production works in house and where they need external production support.

• Operational Fit: Navigating brand-side budgets, timelines and processes.

• Creative Drivers: Understanding what visionary in-house leaders actually want from their production partners.

• Who’s who; Brand side in house roles & who’s most likely to commission you

• Overcoming Barriers: Practical solutions to the common hurdles of direct-to-brand work.

Presented by J&R Collective Janet & Rhona are the authors of the IPA’s Shift Happens in-housing report and consultants for the InsideOut in-house brand community. This session is built on direct interviews with Heads of Production at the world’s top brands.

Bonus: All attendees receive our exclusive guide: 10 Questions to Answer Before Pitching to an In-House Team.