The APA Brandfit™ 2027 Programme

The APA Brandfit™ Programme delivers 8 essential commercial modules designed specifically for APA Members.
From winning the attention of brand marketers to navigating procurement, protecting your intellectual property, and safeguarding your profit margins, this programme gives your team the practical tools and commercial confidence to unlock brand-direct revenue.Get your team direct-to-brand ready with the Brandfit 2027 programme.
Delivered online across 2027 by Rhona Glazebrook and Janet Markwick of J&R Collective – see full programme below.
Exceptional Value for APA Members
We have structured this pricing to remove every barrier, enabling member companies to upskill their entire business; from Directors and Producers to EPs and New Business leads:
- APA Member Brandfit Pass: £275 + VAT (covers unlimited seats across your entire team for all 8 modules)
- Standard Non-Member Brandfit Rate: £2,800 + VAT per person
- Individual Module Rate: £350 + VAT per person
➡️ Securing a single direct-to-brand project of £15,000 represents a 55x return on investment on your company Brandfit pass ⬅️

APA Members must register their £275 + VAT Company Brandfit Pass by 15 December 2026 to secure access to the 2027 programme.
One pass covers unlimited places for your entire team across the below eight modules.








MEET THE PROGRAMME LEADERS

At the heart of J&R Collective is commercial creativity.
We work as Advisors, Trainers and Consultants, helping to build commercial acumen, increase profitability and – critically – demonstrate creative value to stakeholders. All while protecting the creative core. Learn more HERE.