The APA Learning Platform

Protecting Profit (Part 1)

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This two-hour online course is delivered live with an interactive presentation and discussion.

Next Session: TBC

This commercial course starts with a basic understanding of how profit is made from DTB business. It decodes the most common financial terms used in everyday business, enabling participants to feel more comfortable in “talking shop” with the brands they work with.

The key commercial tools required to set up a project successfully are covered, along with how to keep it profitable. Using real-life examples, the course also looks at the typical pitfalls which affect profitability.

This course also offers a brief introduction to the increasingly important role of procurement in DTB relationships today and helps members build positive, productive relationships with procurement departments.

By the end of this webinar you will be able to:

  • Explain how profit is made from DTB business,
  • Decode common financial terms,
  • Set up a project for commercial success,
  • Use the right tools manage a project profitably,
  • Identify and avoid the pitfalls that affect profitability,
  • Build relationships with procurement.

This course is best suited for manager/leadership roles who already have some experience and current working relationships within the DTB marketplace:

  • Senior Producers
  • Executive Producers
  • Head of Sales / New Business
  • Head of Partnerships
  • Managing Directors

This two-hour online course has been created by trainers with years of commercial experience in managing the brand/agency relationship from both perspectives. There will be an opportunity to submit questions either during or at the end of the session and any relevant tools will be made available afterwards.

Price: £199 + VAT

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£199.00 + VAT