Understanding the in-house landscape at brands in 2026

The brand-side in-housing landscape continues to evolve at pace, understanding it is critical for independent production companies;

• 82% of organizations reporting they operate with an IHA (ANA)
• An average of 61% of their work is now done in-house. This means the primary client contact and creative lead for independent production companies is increasingly an in-house team.

To secure work, you must be able to collaborate meaningfully with these brand-side teams , offering your specialized production expertise to efficiently execute the in-house team’s vision at scale.

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This 90-minute live online session will explore the current in-house landscape;

• Different in-house models and where production companies can best fit.
• How production works in-house and where the gaps are.
• Fitting in operationally, including how in-house budgets and timelines differ.
• Brand side in house roles & who’s most likely to commission you
• Visionary in-house creative leaders at brand and what drives them.
• Barriers to working with in-house teams and how to overcome them.

Bonus: The course includes a Q&A session and a free takeaway—10 questions to answer if you want to work with an in-house team.

The content is informed by interviews with Heads of Production and Executive Producers who have experience working within in-house teams at top brands.

This course is designed and delivered by Janet Markwick and Rhona Glazebrook, founders of J&R Collective.