This full-day workshop is delivered live with an interactive presentation and discussion.

Session Date: TBA

Feeding hungry communication channels with the endless content required to stay fresh and top of mind can be pretty exhausting. But is all that hard work paying off? Are you generating opportunities for growth?

This workshop starts with a quick growth plan refresher to help those in the marketing hot seat identify the different sources of growth that should form the key components of their marketing strategy.

The workshop then goes on to explore how to increase the appeal of your products and services through productisation.

You will be guided through how to create product value propositions, how to package up your products & services and how to use pricing as part of productization.

The workshop concludes with how to define your market and cluster your key sectors & clients (both direct to brand and direct to agency) as well as how to create target selection criteria, prioritise your efforts and translate this all into your sales pipeline.

The workshop is discursive and interactive. You will be given tasks and frameworks throughout the day to get you thinking about your own marketing strategy, products and targets.

By the end of the workshop, you will learn:

• How to turn a growth plan into a marketing strategy

• What is a value proposition?

• How to productise

• Identifying key sectors and client targets

• How to prioritise

Price: £375 + VAT

Testimonials:

“For organisations looking for a break-out growth strategy, Janet & Rhona must feature on your shortlist. Ultra-rare capacity to span disruption and the status quo and bring about transformation.” – Jean Gomes, Founder at Outside

Feedback from Rhona & Janet’s Previous Direct To Brand ‘Planning To Grow Your Business’ Module:

“Back-to-back useful throughout”

“Most valued contents was value proposition”

“Great ideas and useful to know about the market”

“Detailed, insightful and strategic”