The APA Learning Platform

THE IN-HOUSE LANDSCAPE OF TODAY – ONLINE COURSE

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This 90-minute online course is delivered live with an interactive presentation and discussion.

Session Date: Thursday 9th November | 10 AM – 11.30 AM

 

This course offers a 90 min overview of life inside today’s in-house teams, full of real-life stories and insights from producers who are working or have worked in house at major brands.

You will come away from the course with a better idea of:

  • How production works in-house and where the gaps are
  • Which roles are likely to commission external production companies
  • Brands’ budgeting cycle and timelines
  • Possible barriers to working with in-house teams and how to overcome them

With 90% of marketers using (or considering) in-housing and 53% of advertising content now being produced in-house, this is a topic you cannot ignore.

 

Presented by Commercial Creativity Experts

This course is designed and delivered by Janet Markwick and Rhona Glazebrook, founders of J&R Collective. Both are commercial experts with brand, agency, and production experience. They authored the IPA’s report on in-housing (Shift Happens) and are commercial advisors to the InsideOut Community (for in-house creative leaders) and Impact category judges for the InsideOut awards.

Price:

£126 p/p (EARLY BIRD PRICE IF BOOKED BY MIDNIGHT 5th OCTOBER)

£227 p/p (If booked after the 5th October)

  • The in-house landscape today; what this means for working with brand-side teams - content delivered and given to attendees once completed.
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Instructor

Works at APA

£126.00